Qualitative Data
Definition
Qualitative data refers to non-numerical information that describes qualities or characteristics. It provides insights into people's thoughts, feelings, behaviors, and experiences.
Related terms
Interviews: Interviews involve direct conversations with individuals to gather detailed qualitative information about their perspectives or experiences.
Observations: Observations involve systematically watching and recording behaviors or events in real-life settings without manipulating variables.
Coding: Coding is the process of categorizing qualitative data into themes or patterns to identify commonalities and extract meaningful insights.
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